Social Media is the best way to add detail and amplify your content. And what better media to do it than on Facebook. How do you know what works on Facebook and what doesn’t when you want to post something? Something that works for you might not work for another and vice versa.
Some of the factors to take into consideration when posting on Facebook are:
•The region you are targeting
•How your target audience reacts to your niche
The type of content you post depends heavily on your audience. Your posts should be engaging to your audience. For this to happen, you’ll have to really get to know your target audience. Visual content usually appeals more to an audience.
A successful Facebook post has a clear call to action. It asks people to follow through in a specific way using words such as “subscribe now,” “call us,” or “click this link below.”
Your posts should be a near 30-70 mixture of promotional content with links back to your website and value-added content, in which you share relevant information that your target audience would find useful or interesting or develop the community.
Use simple imagery that can be easily seen on mobile devices — 70% of your audience use Facebook on their phone. Posts aren’t the only activities that grab attention — comments and responses do, too. Engage with people and build relationships through conversation. Stay relevant and on-point at all times, but don’t be afraid to have fun with your audience, too.
It is advisable to post 2-3 posts a day on Facebook before likes & comments begin to drop off dramatically. These insights can be seen in your activity log on your Facebook page.
It’s also important to note which devices your current and target audiences are using to access Facebook. While nearly all of your Facebook content should be optimized for mobile, how people are accessing your content can tell you a lot about their mindset when they interact with you. Using Facebook on your phone happens a lot in this day and age with the young and old alike browsing Facebook through their phone more than they do on their laptops and desktops.
When sharing content on Facebook, the choice is often between sharing a link and sharing a photo. It would seem the best results will come from links. Link posts that use the built-in Facebook link format receive twice as many clicks compared to links typed into a photo update.
Several Facebook pages have found great success with this particular style of post.
You should also take into consideration to boost a post for greater reach and engagement. Likes are the most common social interaction on Facebook compared to comments and shares. You can also specify the time and day you want your post to stop showing organically in the news feed. This is called a scheduled post.
Tailor your language to your audience, be personal and personable, and use fresh and simple wording. Executing these optimization tips using your web browser will improve your Facebook post visibility and user experience, both of which are crucial to your success.